Blog

Strategy, workshop notes, and case studies: how digital becomes the engine of the company.

9 articles

When a default that works comes up for review: reCAPTCHA to Cloudflare Turnstile

Google reCAPTCHA was our bot protection for years, and it worked. That is exactly the danger of a default: because it works, nobody asks whether it is still the best answer. Reviewing the tools that already work is part of how we operate, and reCAPTCHA's turn came up. This is about the reasoning, and about why protection is decided on the server rather than in the widget.

2026.07.237 min read

Workshop

It was not me who was fast, it was the system

A blocking bug arrived from a client at 23:26. Five half-asleep minutes turned it into a structured ticket. By the time the coffee had brewed the next morning, it was reproduced and tested. Not because the founder is up at night, but because response time is not consumed by the work — it is consumed by the dead time between handoffs, and that is exactly what can be zeroed out.

2026.07.235 min read

Strategy

Data is not yet a decision

Most companies have plenty of reports and dashboards, and their decisions are no better for it. The five levels of the DIKW pyramid show where most organizations stall, and why more data is not what moves them up. This walks through how raw data eventually becomes a decision.

2026.07.217 min read

Strategy

Does your digital make money, or cost money?

Most companies build a portal, roll out a system, buy an AI tool, and then the question arrives: did we advance, or did we just spend? Mana's maturity model is a map for that. Five stages, one test: does your digital make money, or cost money?

2026.07.218 min read

Strategy

What is a business domain, and why is it where a strategy's fate is decided?

"Domain" is a word that means two different things to a developer and to a chief executive across the same table, and the most expensive strategic errors come out of that misunderstanding. This translates into business language what a business domain is, why it is not a technical question, and why understanding it is the decision-maker's responsibility.

2026.07.217 min read

Case study

Case study · Fitowise

FitoWise: precision crop monitoring on a single platform — a case study

FitoWise is an AI-assisted crop health monitoring module on the AgroSense platform, built on sensors and image recognition. We designed an entirely new system that turns hard-to-read measurements into immediately usable, decision-supporting data for growers.

2024.12.107 min read

Case study

Case study · Boxy

How we helped Boxy develop its branding and communication strategy — a case study

As the team behind Boxy's identity and website refresh, we delivered a new sustainable design and direct communication, making their services accessible to businesses of every size.

2024.05.1512 min read

Case study

Case study · Grund

Building Hungary's first football event organizing app — the Grund case study

The Grund team was looking for a professional partner who could turn their idea into an app that would hold up commercially as well as functionally, and could therefore succeed nationally.

2024.01.2411 min read

Design

Atomic Design — digital design on stable foundations 📏

Remember the ordeal of chemistry class, under the spell of atoms, molecules and organisms? The Atomic Design methodology pairs software development with the laws of chemistry to produce user interfaces that are easy to modify.

2022.08.029 min read